Consumer internet · H5 interactive
Ctrip: H5 interactive marketing products
H5 interactive marketing products built for Ctrip's travel business — from gameplay design, visuals and interaction, through to implementation and the sharing chain.
Client / Industry
Ctrip · Travel / consumer internet
Delivered
H5 gameplay · Visual & interaction · Sharing
Goal
Connect brand and users through play
CHALLENGE
Make marketing something people want to play with
Travel brands compete for attention every day. A static campaign page is easy to scroll past. The goal was to turn promotion into an interactive experience people actually engage with — and want to share.
SOLUTION · What we did
From gameplay to a shareable, live product
- Designed the gameplay and the interaction around a marketing goal.
- Built the visuals and front-end experience for mobile-first sharing.
- Implemented the full chain from participation to spread.
- Shipped it as a live, working product, not a mockup.
VALUE
Play
Interaction that earns attention
Share
A built-in spread chain
Live
Shipped and running in production
Related capability: H5 and interactive marketing products are part of our digital product work. See our software services →
START · Interactive
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